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What is the best affordable small business website design?

Hiring of freelance designer, or a design company to designing your small business website can cost you hundreds or even thousands of dollars. This type of professional, the polity worker is worth the money. However, many people just starting out with a small online business can’t afford such extravagance. They need a way to get professional graphics and layout without shelling out major cash.

Best affordable small business website design is that which you can do yourself. While knowledge of HTML and CSS is helpful when designing your own site, it is possible to use free or low cost professional templates or themes provided by other designers. With minimal knowledge, or a handy tutorial or cheat sheet, it is possible to tweak these templates to your specific tastes.

Do not settle for the first attempted you see, or the recommendations of any one person. Combine the look you want for your website with aspects of other successful sites on the Internet. The best affordable small business website design is only as good as the results it gives.

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Ecommerce is a tricky game.  The Internet is full of competition for almost any product you can think of selling.  Dozens of methods of marketing, customer service, product procurement and shipping, and he commerce web site design and development exist.  When it all comes down to it however, there are three main questions you have to ask yourself.  Take the ecommerce quiz below to determine how you were doing. 

Ecommerce Quiz Question #1

Is your product both of interest to the buying public and cheap enough to compete with others?  The number one rule of ecommerce is to have a product you believe in.  Even if you do not particularly like the product you’re selling, you have to be able to recognize its value.

Ecommerce Quiz Question #2

Is your ecommerce web site sufficiently attractive and professional to make the sale?  Search for competing web sites on the Internet to get an idea of what you’re up against.  If ABC company’s web site has state of the art design, loads in 4 seconds, and has attractive vector graphics, and you have a plain 1990s style web site with flashing text and clip art, you will not be able to succeed in ecommerce.

Ecommerce Quiz Question #3

Is the guarantee, either real or implied, good enough to create trust with potential customers?  It is not always necessary to give an actual money-back or no-questions-asked guarantee on your product.  Giving some guarantee against shipping damage or manufacturer’s defect goes a long way to establishing trust.  Another way to offer an implied guarantee on your products it to create the feeling of professionalism and trustworthiness with your website and all correspondence.

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Anything is practical if it serves its purpose well. That same fact holds true for free websites. A free website can be very practical for those who want personal or family pages. They require no financial outlay and usually have an easy design interface. However, if your purposes in creating a website are more professional, a free website loses its practicality very quickly.

A Free Website is Practical

An enormous number of people who know nothing about web design, coding and design languages, internet business, or web applications still want a website. The reasons for wanting a website are virtually endless. Some want a simple page for the family to post updates, photographs, and plans. Others want to display their collection of baseball cards or china kitten statues.

Whatever the reason, a free website is a practical choice for them.

The most attractive thing about free websites is the fact that they are, in fact, free. People who want to make a personal fun page do not want to go through the hassle and expense of registering domain names, researching hosting, and learning web design. Besides costing absolutely nothing, most free website hosting services offer easy-to-use website design modules. These can include your choice of colorful templates or a simple WYSIWYG editor.

A Free Website is Not Practical

The moment someone starts to think about making money online, or creating any sort of professional recognition, a free website loses all practicality. Sure, saving that bit of money is attractive for budding internet entrepreneurs, but the trade-off can be detrimental to your business’s health.

Free websites have subdomain names. These online addresses are the

http://yourwebsite.freewebsitedomain.com things that people must type into the address bar in their browsers to find your site. Subdomains are cumbersome and hard to remember. They also reek of amateurism. Since a top-level domain name can be as little as five dollars, the free website option is not a practical choice.

Free websites offer multiple templates, but not one of them is unique or professional. Nor can they be adapted and tweaked for your particular needs. If 1,000 people sign up to a free website hosting deal, and there are ten templates to choose from, that means 100 people are using each template on average. With those types of stats, how can you possibly make your business website stand out from the rest?

Free websites usually host ads on each page. Whether they require you to keep an Adsense banner in the header or have an included ad bar on the side, free website hosting still needs to make money. They make money by usurping part of your website and using it for their own purposes. Not only does this look horrible in most website designs, it negates the possibility of you posting your own advertisements on the website. And, if you are trying to make money on the internet, not being able to post ads is the most impractical thing imaginable.

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Beginning webmasters may not want to pay a lot of money for professional website design. After all, they have the option of using one of the thousands of free web templates available on the internet. To use a free web template, all you have to do is download a file and then upload them onto your web server. Easy!

There is a problem with using free web templates, however. No matter how hard you look, you will be hard pressed to find a truly unique one. People who have been around on the internet for a while will be able to recognize a stock web template.

Transform Any Free Web Template into a Unique Website – Read More

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Is having a professional template for your website that important?

Many people in the online business world would say, “Yes!!!”

Me? I think it depends on what you mean by ‘professional.’

For small business owners, there is really no great reason to spend hundreds of dollars on professional website design. As long as you make (or get) an attractive, user-friendly, and functional website template, you are good to go.

I have never purchased a website template or web design services. I spent an awful lot of time and energy learning HTML and CSS and how to use my graphics program (Paintshop Pro 8). I am not an expert, and I recognize that many people do not have the time or inclination to study all of this.

Does that mean they will never have a professional-looking website? No. There are so many quality free templates out there that can suffice. My favorite site for them is OSWD.org. With a little tweaking, any template can become a one-of-a-kind.

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