Fairs, exhibitions, and trade shows can be a good time for any business to promote or advertise its products. Most of the time organizers of these events encourage their participants to dress up their booths so that the entire event would not lack in spirit and interest. There are instances when the organizers come up with an overall theme for the event, and require their participants to dress up their booths according to the theme.
How does a company decide the appropriate theme for its booth? Here are a few suggestions to companies in deciding the best theme for their booths in these trade shows.
Thinking of a good theme for the booth can begin by scanning the promotional items that the company has in storage. For example, if the company has excess promotional mugs in storage, then designing these mugs for a luau theme can be a good idea. Dress up the mugs in order to complement the said theme. If there are excess promotional stress balls that are shaped like pigs, then having a farm or rodeo can be a fitting theme. While not all promotional items can be made into certain themes, don’t let them hinder you from thinking creatively. In fact black pens that were distributed in the past can be put into good use as long as they are decorated brightly in a storage box, and wrapped with a themed paper for good measure.
Functionality however has to be emphasized in coming up with themes for the booth. No matter how creative the themes are, if they do not have a lasting impression on the audience, your booth will not be of significance to your target audience. For example having a 1960’s theme may appeal only to a significant portion of your audience. If you have a young audience you may not be able to attract their attention because they have a vague idea on what the ’60s were all about.
Practicality should also be considered. No one wants to get promotional products that are of little use to them. So using giveaways that are very practical like mouse mats, mugs, coasters, and letter openers is recommended. Do not give away useless items because they would probably end up in the garbage bin. Keep in mind too that the promotional products you will give away do no have to correspond with the chosen theme.
Lottie Carrot works in the promotional products industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional products for their advertising campaigns.
