Archive for the ‘Advertising’

Top Ten Ideas for Free Local Advertising for Your Website05.05.10

Learn about free local advertising for your website! These are great ways to market your product or service to people in your hometown, city, or state.

 

Free Local Advertising

 

Click on the link to discover great offline advertising possibilities.

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Custom Promotional Pens03.30.10

Using custom promotional pens to increase your business is a great idea.

This article - Custom Promotional Pens - can help you figure out where to leave them.

And… you can purchase the promotional pens at this store online.

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Free Traffic Exchanges Fail to Build Business02.02.10

It has been a long time since I’ve seen free traffic exchanges being advertised with incredible frequency. However, they are still around, especially within the Get Paid Program world of earning online. A quick Google search brings up more than 15 million results, so you would think that the owners of these websites must be making some money off them.

Working at Home

Working at Home

Owners making money = people using the sites. But when you examine what free traffic exchanges actually do, you may find it hard to understand why people use them.

The goal of any website or blog owner is NOT to get as much traffic as possible to his or her website or blog. More traffic does not equal more profit. The key word that is missing is “targeted.” Targeted traffic is the only thing you should concern yourself with, unless you are lucky enough to find one of the few PPC affiliate programs that don’t mind free traffic exchanges.

Free traffic exchanges show websites in a rotation and each user must click on a little button to go to the next site. For that view and click, the user earns one (or half) view to his or her own site. It sounds like a very easy, though boring, way to get traffic.

The problem is, the traffic is not targeted at all and, in my experience, often not even english-speaking. The person who is viewing your site is concerned only with gettiing traffic to his own site, not finding detailed information about whatever your niche topic is. People find that sort of thing through the search engines.

One argument I’ve seen that supports free traffic exchange use is that the massive number of hits to the site can increase directory or Alexa rankings in some way. It would not increase search engine rankings, and those are the ones you should really be concerned with. I suppose, if your intention was to sell the website, boosting hit counts may seem attractive as well. However, any savvy buyer would know what to look for to see the true worth of the website or blog.

Free traffic exchanges still flourish in the internet marketing world. I’m not really sure why. Anyone wishing to expand his or her online business and increase profits should steer clear of them. They are, essentially, a waste of time.

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The Power of the Business Card - Or Not?01.26.10

This morning I was asked by a new online business owner where they could get business cards cheap. I pointed them to VistaPrint since they offer a free batch of business cards (just pay shipping).

But the question made me wonder if business cards have any power anymore?

In the ‘olden days’ of face-to-face business, professionals would use business cards as calling cards, advertisements, and contact information. In this digital age, are they still a valid way of extending your business’s reach?

I admit I have never had a business card for any of my online businesses. Maybe I should. It would be an interesting experiment in the power of the business card… if it has any left.

If you DO decide to use business cards to help advertise and network in the business world, what do you do with them? Let me know!
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Tips for Free Business Advertising Online11.16.09

To reduce overhead and thus increas profits, many internet-based businesses look to free advertising online for their customers or clients. Even if you have a large marketing budget, fnding free traffic to your website or blog is a smart business decision. Why not
save money on something your company needs? The following tips for free business advertising online will help you expand your income without hassle or expense.

Free Business Advertising Online - Classified Ads

Posting classified ads has always been an effective way of getting customer and clients to any business. The same holds true for internet-based companies seeking traffic for their website or blog. Post classified ads on the most popular advertising website such as Craigslist and USFreeAds for maximum effectiveness.

Tips for Free Business Advertising Online

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