Free Traffic Exchanges Fail to Build Business02.02.10

It has been a long time since I’ve seen free traffic exchanges being advertised with incredible frequency. However, they are still around, especially within the Get Paid Program world of earning online. A quick Google search brings up more than 15 million results, so you would think that the owners of these websites must be making some money off them.

Working at Home

Working at Home

Owners making money = people using the sites. But when you examine what free traffic exchanges actually do, you may find it hard to understand why people use them.

The goal of any website or blog owner is NOT to get as much traffic as possible to his or her website or blog. More traffic does not equal more profit. The key word that is missing is “targeted.” Targeted traffic is the only thing you should concern yourself with, unless you are lucky enough to find one of the few PPC affiliate programs that don’t mind free traffic exchanges.

Free traffic exchanges show websites in a rotation and each user must click on a little button to go to the next site. For that view and click, the user earns one (or half) view to his or her own site. It sounds like a very easy, though boring, way to get traffic.

The problem is, the traffic is not targeted at all and, in my experience, often not even english-speaking. The person who is viewing your site is concerned only with gettiing traffic to his own site, not finding detailed information about whatever your niche topic is. People find that sort of thing through the search engines.

One argument I’ve seen that supports free traffic exchange use is that the massive number of hits to the site can increase directory or Alexa rankings in some way. It would not increase search engine rankings, and those are the ones you should really be concerned with. I suppose, if your intention was to sell the website, boosting hit counts may seem attractive as well. However, any savvy buyer would know what to look for to see the true worth of the website or blog.

Free traffic exchanges still flourish in the internet marketing world. I’m not really sure why. Anyone wishing to expand his or her online business and increase profits should steer clear of them. They are, essentially, a waste of time.

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Ecommerce Quiz: How Are You Doing?06.03.09

Ecommerce is a tricky game. The Internet is full of competition for almost any product you can think of selling. Dozens of methods of marketing, customer service, product procurement and shipping, and ecommerce web site and development exist. When it all comes down to whether or not you will make a profit, there are three main questions you have to ask yourself. Take the ecommerce quiz below to determine how you are doing in an internet based home business.Ecommerce cash register.

Ecommerce Quiz Question #1

Is your product both of interest to the buying public and cheap enough to compete with others? The number one rule of ecommerce is to have a product you believe in. Even if you do not particularly like the product you’re selling, you have to be able to recognize its value. Many people sell things that they have no use for, or even products that they would not use if they had a use for it. However, you still have to think the product can be of use to someone. And you need to know, without a doubt, that it is a quality product that can fill that need satisfactorily.

Continue the Ecommerce Quiz Here!

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Article Marketing: A Virtual Handshake 24/705.20.09

Internet businesses lack one thing that made brick and mortar businesses more personal, individual, and potentially more successful. In the online world, there are no sincere looks eye to eye and no firm handshake to seal a deal. When you lack of face to face relationship with your customer our client, you must create the feel of one on one attention. Article marketing, one of the most popular ways of getting traffic to your web site or blog, can serve as a virtual handshake 24/7.

Article Marketing: A Virtual Handshake 24/7 — Read the rest of the article here.

What things do a handshake convey in face to face business? Shaking someone’s hand not only gives your promise of the transaction but promises a certain level of quality to satisfy the customer client. It also creates a feeling of trustworthiness and professionalism. Article marketing can do all of these things for your Internet based business.

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