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Review

“Covers a wide range of topics, from selecting a marketable name to small business laws, taxes and contracts.” — Miami Herald “Step-by-step legal guide that covers a wide range of topics…” — Kansas City Star “Very strongly recommended… simply outstanding business instructional guide…” — The Bookwatch Answers important questions, including whether to incorporate and how to price merchandise.” — Real Simple magazine
–This text refers to an alternate

Paperback
edition.

The best step-by-step guide to starting a business available! Many people dream of running a business of their own — but often don’t know how to start. Sound familiar? This book can help. User-friendly and loaded with tips, The Small Business Start-Up Kit shows you how to launch a business quickly, easily and with confidence. It explains in plain English how to: choose the best business structurewrite an effective business planfile the right forms in th (more…)

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From Booklist

In the 1990s, a few clairvoyant writers zeroed in on Americans’ yearning to work from home—and quite a few corporations took note. A decade later, similar advice is being proffered to women from Johnson and Spizman, two mediagenic executives. What’s the change from a decade ago? First, this is more inspirational than practical; the authors do cover writing business plans, for example, but in outline manner. Individual anecdotes are plentiful, as are action steps at the end of each chapter. Second, it is geared to women who, to be honest, are usually the ones demanding career flexibility. Third, it’s filled with rather basic information, the ABC’s of asking to become a teleworker or a quiz testing homebound readiness. To give the authors their due, there is an important chapter on avoiding scams. Good tips and good words abound, although it’s somewhat surprising that two such accomplished professionals push the same kind of work-at-home oc (more…)

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Review

Get set, go! Entrepreneur Magazine’s Start Your Own Business claims to be “The Only Start-Up Book You’ll Ever Need.” That sounds mighty boastful, but the author’s credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business… except the money, But we’ll show you how to get that, too!”) Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with “Are you ready to be an entrepreneur?” and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure – all the nitty-gritty stuff, plus some long-term thinking. Lesonsky, Entrepreneur’s Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. — Geneevieve Buc (more…)

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Review

“A nifty paperback that gets down to essentials and provides plenty of sound advice.” — Raleigh (N.C.) News & Observer, June 28, 2006A good review of what you may already know, and good advice that you probably just didn?t think of. — Blogcritics, October 11, 2005 (http://blogcritics.org/archives/2005/10/11/205251.php)

Before diving into the sometimes-choppy waters of eBay, be sure you?re equipped to survive and thrive! Join online auction expert Michael Banks as he demystifies the world of eBay and shares insider tips and instructive tales from his own encounters on one of the Internet?s most popular destination sites.The eBay Survival Guide is a practical guidebook that explains how to have th (more…)

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Review

“…easy-to-implement solutions. 4 1/2 stars.” — Paul Tulenko, Scripps Howard News Service, August 7, 2005

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new (more…)

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