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Review

“Gerber loves to exhort people to develop powerful visions for theircompanies.” — Fortune”Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years.” — Trish Lind, T. Lind Graphics, St. Paul, Minnesota”Without a doubt, the most important message for our company over thenext decade.” — The John Hancock Insurance Group

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed — and shows how to apply the lessons of (more…)

From Publishers Weekly

Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies (more…)