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Today the Internet has matured to the point where every self-respecting business has a website. However, many small and medium-size businesses are struggling to keep their website up to date, to promote their site and to generate sales from this channel. On the other hand the opportunities the Internet provides, are huge. Many people try to set up their own Internet based business, of which 90% are failing due to a lack of understanding how to properly market the site and generate enough traffic to produce an income. Whether you run your business from an office or from your home, this book will help you to promote your business on the Internet and generate more traffic to your site.

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When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as: -Working with social networking sites -Creating mindmaps -Selling your story in a compelling way -Choosing the right tactics -Choosing the right tools -Evalu (more…)

Low- and no-cost tools that win customer loyalty Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you’ll be ready to Develop targeted customer profiles using affor (more…)

Social marketing expert Maria Reyes-McDavis explores practical online marketing strategies for the real world of small business, including social marketing, internet marketing, business blogging, and more.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specificall (more…)

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