Free Traffic Exchanges Fail to Build Business02.02.10

It has been a long time since I’ve seen free traffic exchanges being advertised with incredible frequency. However, they are still around, especially within the Get Paid Program world of earning online. A quick Google search brings up more than 15 million results, so you would think that the owners of these websites must be making some money off them.

Working at Home

Working at Home

Owners making money = people using the sites. But when you examine what free traffic exchanges actually do, you may find it hard to understand why people use them.

The goal of any website or blog owner is NOT to get as much traffic as possible to his or her website or blog. More traffic does not equal more profit. The key word that is missing is “targeted.” Targeted traffic is the only thing you should concern yourself with, unless you are lucky enough to find one of the few PPC affiliate programs that don’t mind free traffic exchanges.

Free traffic exchanges show websites in a rotation and each user must click on a little button to go to the next site. For that view and click, the user earns one (or half) view to his or her own site. It sounds like a very easy, though boring, way to get traffic.

The problem is, the traffic is not targeted at all and, in my experience, often not even english-speaking. The person who is viewing your site is concerned only with gettiing traffic to his own site, not finding detailed information about whatever your niche topic is. People find that sort of thing through the search engines.

One argument I’ve seen that supports free traffic exchange use is that the massive number of hits to the site can increase directory or Alexa rankings in some way. It would not increase search engine rankings, and those are the ones you should really be concerned with. I suppose, if your intention was to sell the website, boosting hit counts may seem attractive as well. However, any savvy buyer would know what to look for to see the true worth of the website or blog.

Free traffic exchanges still flourish in the internet marketing world. I’m not really sure why. Anyone wishing to expand his or her online business and increase profits should steer clear of them. They are, essentially, a waste of time.

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Small Business Marketing for Dummies, Second Edition (Paperback)12.20.09

Small Business Marketing for Dummies, Second Edition

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“…easy-to-implement solutions. 4 1/2 stars.” — Paul Tulenko, Scripps Howard News Service, August 7, 2005

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new (more…)

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Mobile Search and Local Search Marketing: The Small Business Survival Guide (Paperback)12.17.09

Mobile Search and Local Search Marketing: The Small Business Survival Guide

Google Maps, Yahoo Local, Yelp, City Search and a host of other resources are offering small business new opportunities to market on the Web to local customers. A new trend in business sometimes called ROBO (research online and buy offline) is changing the nature of shopping and marketing in these competive times. The book explains how small business can utilize these services (often for free) to showcase their products and services and succeed in a tough marketplace. The author is a consultant who helps small business utilize online marketing in their communities to reach new customers and build their business. This guide highlights the most effective techniques and strategies.

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Integration Marketing: How Small Businesses Become Big Businesses ? and Big Businesses Become Empires (Kindle Edition)12.14.09

Integration Marketing: How Small Businesses Become Big Businesses ? and Big Businesses Become Empires

Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodologyWhat is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald’s? According to Mark Joyner, it’s “Integration Marketing.” Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level-and then the next-methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they (more…)

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Internet Marketing Made Easy: The comprehensive guide to Internet Marketing for Small & Medium sized Businesses (Paperback)12.11.09

Internet Marketing Made Easy: The comprehensive guide to Internet Marketing for Small & Medium sized Businesses

Today the Internet has matured to the point where every self-respecting business has a website. However, many small and medium-size businesses are struggling to keep their website up to date, to promote their site and to generate sales from this channel. On the other hand the opportunities the Internet provides, are huge. Many people try to set up their own Internet based business, of which 90% are failing due to a lack of understanding how to properly market the site and generate enough traffic to produce an income. Whether you run your business from an office or from your home, this book will help you to promote your business on the Internet and generate more traffic to your site.

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