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Review

“…easy-to-implement solutions. 4 1/2 stars.” — Paul Tulenko, Scripps Howard News Service, August 7, 2005

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new (more…)

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as: -Working with social networking sites -Creating mindmaps -Selling your story in a compelling way -Choosing the right tactics -Choosing the right tools -Evalu (more…)

Social marketing expert Maria Reyes-McDavis explores practical online marketing strategies for the real world of small business, including social marketing, internet marketing, business blogging, and more.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

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